Retail & eCommerce
Toy Store Web Design
Toy buyers are often shopping for someone whose interests or current abilities they know only partly.
Read the guidePractical ideas. Clear next steps.
The small-business website blog
See what your customers need from a website, explore an example design, and prepare a brief for your own business.
Retail & eCommerce
Bookstore Web Design
An independent bookstore website can offer something a bare product list cannot: a clear sense of the shop's interests and the people helping readers choose.
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Retail & eCommerce
Gift Shop Web Design
Gift shoppers often arrive with a person or occasion in mind rather than a product name.
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Retail & eCommerce
Jewelry Store Web Design
Jewelry shoppers often need help judging details that are difficult to read in a photograph: scale, finish, materials, and how a piece will look when worn.
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Retail & eCommerce
Shoe Store Web Design
A shoe-store website has to explain more than the size printed inside a shoe.
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Retail & eCommerce
Clothing Boutique Web Design
A clothing boutique can express a strong point of view online while still helping shoppers answer the practical question: will this piece work for me?
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Food & Hospitality
Event Venue Web Design
An event venue website should help an organizer picture how people will move through the space.
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Food & Hospitality
Vacation Experience Operator Web Design
A vacation experience website needs to help travelers decide whether an activity belongs in their itinerary.
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Food & Hospitality
Campground Web Design
A campground website needs to help campers decide whether a site will work for their equipment and their trip.
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Food & Hospitality
Boutique Hotel Web Design
A boutique hotel website has room to show personality, but guests still need to compare rooms and plan a stay.
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Food & Hospitality
Bed and Breakfast Web Design
Guests choosing a bed and breakfast often care about the small details that a large booking grid leaves out.
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Food & Hospitality
Brewery Web Design
A brewery website often needs to bring someone through the taproom door before it needs to do anything else.
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Food & Hospitality
Tea Shop Web Design
A tea shop can carry a fascinating range and still make shopping difficult for someone who does not know where to begin.
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Food & Hospitality
Coffee Roaster Web Design
A coffee roaster's website has to serve people who know exactly what they want and people who only know that their last bag tasted too bitter.
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Food & Hospitality
Meal Prep Web Design
Meal prep customers are trying to solve a weekly routine, not just buy an attractive plate of food.
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Food & Hospitality
Food Truck Web Design
For a food truck, the most useful website information may expire by tomorrow.
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Food & Hospitality
Catering Web Design
A catering website should help a host describe an event well enough for a productive conversation.
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