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See what your customers need from a website, explore an example design, and prepare a brief for your own business.

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Industry guides focus on a particular buying journey. State ecommerce guides explore a hypothetical local store and the decisions behind its design. The illustrated stores and businesses are fictional concepts.

Automotive & Transport

Construction & Home Services

Education & Community

  • Animal Shelter Web Design

    An animal shelter website should help prospective adopters learn about available animals and understand the adoption process.

  • Art Classes Web Design

    An art class website should help someone imagine making something without assuming they already know the materials or techniques.

  • Coding Classes Web Design

    A coding class website should help learners understand what they will build and what they need before starting.

  • Community Center Web Design

    A community center website should make local activities easy to find and understand.

  • Community Theater Web Design

    A community theater website should make choosing a performance and arriving for it straightforward.

  • Dance Studio Web Design

    A dance studio website should help a newcomer find a class they can comfortably understand before they walk through the door.

  • Language School Web Design

    A language school website should help learners connect a personal goal with an appropriate class.

  • Library Web Design

    A library website should help patrons find the right service quickly, whether they want a book, a digital resource, an event, or a place to visit.

  • Museum Web Design

    A museum website should connect an interesting exhibition with a visit someone can plan.

  • Music School Web Design

    A music school website should make beginning feel practical.

  • Nonprofit Organization Web Design

    A nonprofit website should help people understand the organization's work and find the right way to engage with it.

  • Preschool Web Design

    A preschool website should make the first conversation feel manageable for caregivers.

  • Private School Web Design

    A private school website should help families understand the daily experience as well as the admissions process.

  • Tutoring Service Web Design

    A tutoring website should help a family or learner identify a sensible starting point.

  • Youth Sports Club Web Design

    A youth sports club website should help caregivers understand the season before registering a child.

Food & Hospitality

  • Bakery Web Design

    A bakery usually serves two very different moments: the person looking for something good this morning and the person planning a cake several weeks ahead.

  • Bed and Breakfast Web Design

    Guests choosing a bed and breakfast often care about the small details that a large booking grid leaves out.

  • Boutique Hotel Web Design

    A boutique hotel website has room to show personality, but guests still need to compare rooms and plan a stay.

  • Brewery Web Design

    A brewery website often needs to bring someone through the taproom door before it needs to do anything else.

  • Cafe Web Design

    Choosing a cafe is often a small practical decision: somewhere to grab coffee before work, meet a friend, or sit for a while between appointments.

  • Campground Web Design

    A campground website needs to help campers decide whether a site will work for their equipment and their trip.

  • Catering Web Design

    A catering website should help a host describe an event well enough for a productive conversation.

  • Coffee Roaster Web Design

    A coffee roaster's website has to serve people who know exactly what they want and people who only know that their last bag tasted too bitter.

  • Event Venue Web Design

    An event venue website should help an organizer picture how people will move through the space.

  • Food Truck Web Design

    For a food truck, the most useful website information may expire by tomorrow.

  • Meal Prep Web Design

    Meal prep customers are trying to solve a weekly routine, not just buy an attractive plate of food.

  • Restaurant Web Design

    A restaurant website often gets opened while someone is already deciding where to eat.

  • Tea Shop Web Design

    A tea shop can carry a fascinating range and still make shopping difficult for someone who does not know where to begin.

  • Vacation Experience Operator Web Design

    A vacation experience website needs to help travelers decide whether an activity belongs in their itinerary.

  • Winery Web Design

    A winery visit usually takes a little planning.

Manufacturing & Agriculture

Personal Services

  • Barbershop Web Design

    A barbershop visitor often wants one practical answer: can I come in, or do I need an appointment?

  • Day Spa Web Design

    A day spa website should help someone imagine the practical shape of a visit.

  • Dog Trainer Web Design

    A puppy class, an individual training appointment, and a more specific behavior consultation are different offers.

  • Hair Salon Web Design

    A guest asking for a color change may not know whether to select an all-over color, highlights, or a consultation.

  • Massage Studio Web Design

    A first-time massage studio visitor may be unsure which appointment to select.

  • Nail Salon Web Design

    A guest may know the finish they want without knowing the salon's service terminology.

  • Personal Trainer Web Design

    A personal training website should explain the service before asking someone to commit.

  • Pet Groomer Web Design

    Pet owners may know their dog needs grooming without knowing which service to request.

  • Pilates Studio Web Design

    A Pilates studio may offer mat classes, equipment sessions, private appointments, or a smaller set of options.

  • Yoga Studio Web Design

    An experienced student may recognize every class name on the timetable.

Professional & Creative Services

  • Business Consultant Web Design

    A business consultant's website should make an unfamiliar service concrete.

  • Copywriter Web Design

    A copywriter's website should make the writing easy to assess in context.

  • Event Planner Web Design

    An event planner's website should help an organizer understand where planning support begins and what they still need to decide.

  • Graphic Designer Web Design

    A graphic designer's website should help a client see why the work looks the way it does.

  • Interior Designer Web Design

    An interior designer's website should help visitors connect an appealing room with the decisions and work behind it.

  • IT Support Company Web Design

    An IT support website needs to serve prospective clients and existing customers without sending both through the same general inquiry.

  • Marketing Agency Web Design

    A marketing agency website should help a business understand whether the agency's approach fits its problem.

  • Photography Studio Web Design

    A photography website should help someone recognize the kind of session they need and understand what working with the photographer involves.

  • Podcast Production Studio Web Design

    A podcast production website should help a host understand the route from an idea or recording to an episode ready for listeners.

  • Public Relations Firm Web Design

    A public relations website should explain how a firm helps a client prepare and communicate a story.

  • Recording Studio Web Design

    A recording studio website should help musicians plan a session that fits the space, equipment, and people available.

  • Software Consultancy Web Design

    A software consultancy website should help a buyer describe a workflow problem before selecting a technical solution.

  • Translator Web Design

    A translator's website should help a client describe a language task accurately before sharing the source material.

  • Videographer Web Design

    A videographer website needs to show the kind of films a team makes and the planning behind them.

  • Virtual Assistant Web Design

    A virtual assistant website should turn a broad promise of help into a clear picture of the tasks, handoffs, and working rhythm involved.

Property & Commercial Services

Retail & eCommerce

  • Art Supply Store Web Design

    An art supply website should help customers find materials that work with the medium and project they have in mind.

  • Beauty Product Store Web Design

    A beauty product store needs to help shoppers judge choices that can be hard to translate through a screen: shade, texture, finish, and quantity.

  • Bookstore Web Design

    An independent bookstore website can offer something a bare product list cannot: a clear sense of the shop's interests and the people helping readers choose.

  • Clothing Boutique Web Design

    A clothing boutique can express a strong point of view online while still helping shoppers answer the practical question: will this piece work for me?

  • Florist Web Design

    A florist website serves both an immediate gesture and an event planned months ahead.

  • Furniture Store Web Design

    Furniture shopping online involves two separate fit questions: will the piece work in the room, and can it get there?

  • Gift Shop Web Design

    Gift shoppers often arrive with a person or occasion in mind rather than a product name.

  • Handmade Goods Seller Web Design

    Handmade goods deserve a website that explains the object and the making process without asking customers to interpret scattered workshop updates.

  • Hobby and Model Shop Web Design

    A hobby and model shop website should help a customer understand the project inside the box.

  • Home Decor Store Web Design

    Home decor shoppers are trying to imagine an object in a room that the store cannot see.

  • Jewelry Store Web Design

    Jewelry shoppers often need help judging details that are difficult to read in a photograph: scale, finish, materials, and how a piece will look when worn.

  • Musical Instrument Store Web Design

    A musical instrument store should help musicians understand the exact instrument or accessory they are considering.

  • Outdoor Gear Store Web Design

    Outdoor gear buyers often compare products against a trip they are still planning.

  • Pet Supply Store Web Design

    A pet supply website should make everyday buying easier while treating product information carefully.

  • Shoe Store Web Design

    A shoe-store website has to explain more than the size printed inside a shoe.

  • Specialty Food Store Web Design

    A specialty food store can make unfamiliar ingredients inviting without leaving shoppers uncertain about what is in the package.

  • Sporting Goods Store Web Design

    A sporting goods website has to serve both experienced players and people buying equipment for a first season.

  • Subscription Box Web Design

    A subscription box website needs to explain the continuing relationship as clearly as the first delivery.

  • Toy Store Web Design

    Toy buyers are often shopping for someone whose interests or current abilities they know only partly.

  • Vintage Store Web Design

    Vintage shoppers are often choosing a unique item that cannot be replaced with an identical one.

State eCommerce

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